Senior Digital Analyst, Stirling

I build the analytics work client teams actually use.

Senior analyst at 8 Million Stories. I work on forecasting, AI-search visibility, and reporting automation across BBC, Tesco, General Mills, Royal London, and NerdWallet teams. I also write about AI, crypto, and quantum risk for Cointelegraph and AlphaWire.

See the work →

Clients

BBCMedia · UK

TescoFinancial · UK

General MillsConsumer · global

Royal LondonInsurance · UK

NerdWalletPersonal finance

Financial 35% Media 22% Consumer 18% Insurance 15% Personal finance 10%

Articles published Cointelegraph and AlphaWire, 2023–2026.

IGI Global peer reviews Three invited book-chapter reviews.

Expert-source citations CCN and Inside Higher Ed.

AI & analytics credentials Google, AWS, LinkedIn Learning.

What I work on

Day-to-day at 8 Million Stories I build Codex, our internal competitive-intelligence and site-performance platform.

8 Million Stories

Codex

Internal platform for the analyst team. Tracks competitor share of search, monitors site performance, and pipes change alerts into the workflows we already run.

Share of search — competitor visibility tracking
Content alerts — new pages and activity
Health checks — live site performance
Carbon footprint — per-page environmental load
Data monitoring — source freshness and ingest

See Codex on 8ms.com ↗

Client work

Five projects in production, spanning forecasting, ML, and reporting automation. Full write-ups on the case studies page.

Forecasting · BigQuery · GA4

Channel and query forecasting

Monthly forecasts for GSC query trends and channel traffic, with mid-cycle variance flags so the team can act before month-end.

5.4%Median MAPE 12Runs / month 4Channels

Sentiment · LLM-assisted

Sentiment and topic tracking

LLM-assisted classification across press, reviews, and social. Output goes to an analyst review queue before anything leaves the room.

11Surfaces ~3kMentions / wk 4Alert classes

AI visibility · AI Overviews

AI vs traditional search

How brands surface across AI Overviews, ChatGPT, Perplexity, and regular Google. Weekly snapshots with the exact prompt and citation on file.

140+Queries 4Platforms WeeklyCadence

Reporting automation

Automated report assembly

Monthly reports and decks pulled from GA4, GSC, and ad-platform data. What used to be a half-day manual build now lands as a short analyst review.

36Reports / mo ~70%Time saved InlineVariance flags

Machine learning · embeddings

Competitor content mapping

A similarity module that embeds client and competitor pages with a sentence-transformer model and ranks the closest matches by cosine similarity.

500+Pages embedded 768Embedding dim 5Top-k matches

What clients say

The tool is working fully, and we've been able to share the update with wider teams.
BBCProject stakeholder · media · UK

"I really liked working with you. I have 3 to 4 clients that require your skills on a routine basis."
MRI ManagementEngagement partner

GitHub

Two accounts: tayyub-ai for personal work, Tayyab8ms for company work.

Live contribution data

1,203 public contributions

Combined across both accounts. Heatmaps pulled live on each build.

74 Active days

10 Public repos

2 Accounts

tayyub-ai Primary public build account

Tayyab8ms Company account

May 18, 2025 to May 23, 2026
Verified from the public GitHub contribution view on May 23, 2026

Visit @tayyub-ai ↗

@tayyub-ai

Primary public build account

1007 Contributions

8 Public repos

55 Active days

Peak day 112 View on GitHub ↗

@Tayyab8ms

Company account

196 Contributions

2 Public repos

19 Active days

Peak day 28 View on GitHub ↗